Hacksathon.com

The Seven2 Case Study

In spring 2026, Seven2, a 19-person creative agency, ran the first Hacks-a-Thon. Nineteen participants. Nineteen projects. Nineteen working builds, from people who had mostly never written a line of code. Here's the whole story, and every project they made.

19 participants19 projects shipped100% completion~2.5 weeks, part-time0 outside facilitators

What Seven2 proved

  • Non-technical people ship real projects when the structure carries them.
  • Short sessions between client work are enough. No weekend required.
  • The confidence outlasts the event. The team kept building after it ended.

The Setup

Seven2 had the same problem most companies have. The team knew AI mattered, but almost nobody was touching it. Some were nervous, some were skeptical, and plenty of clients were banning AI outright. Sound familiar?

So instead of another training session, the whole company, producers, designers, writers, animators, the front desk, the founders, committed to one structured event: everyone builds something they personally want to exist, in short time-blocked sessions between client work, ending with demos and awards.

Every project

What the team built

19 projects, one per participant - 19 shipped a working build.

HyperChrono screenshot
Complete

HyperChrono

A time-lapse video stopwatch: Record something difficult. Speed it up to share on social. Prove you did it.

by Nick MurtoVisit
Slingshot PTO Tracker screenshot
Complete

Slingshot PTO Tracker

A simple, yet elegant way to track and approve PTO.

by Tyler LaffertyVisit
"Cut-up" lyric idea generator screenshotWinner
Complete

"Cut-up" lyric idea generator

Make an app that will mimic the surrealist technique

by Carlos LantzVisit
Analysis Paralysis Helper screenshot
Complete

Analysis Paralysis Helper

When there's so much on your plate that you can't start - start here.

by Monica ElliottVisit
Even Grounds screenshot
Complete

Even Grounds

Track the bean. Refine the brew. Share the recipe.

by Aaron AbolofiaVisit
Obsrving Golf screenshot
Complete

Obsrving Golf

A golf scoring app with friends.

by Mike MillerVisit
Dreadlist screenshot
Complete

Dreadlist

Having a frightful time deciding what to watch for your next horror movie night? Get spooky movie recommendations that are streaming to you.

by Adam SimonsVisit
Spill screenshot
Complete

Spill

Download your brain into an organized to-do list command center.

by Sena Hughes LauerVisit
Horizon screenshot
Complete

Horizon

Get future and current weather conditions to do your best gardening

by Keely HoneywellVisit
The 2026 MLB Batting Leaders screenshot
Complete

The 2026 MLB Batting Leaders

Track the biggest batting stats for the 2026 season at a glance.

by Joe HaegerVisit
Retro-Spective screenshot
Complete

Retro-Spective

Do you like Retro emulation handheld devices? This app will aggregate all news, reviews, videos, specs, etc. into one central location

by Chris HunterVisit
Drift screenshotWinner
Complete

Drift

Drift: The AI sleep app that turns your child’s day into a personalized bedtime story. Co-create magic, lower the mental load, and drift off

by Callen FulbrightVisit
Complete

HomeBase - SOS

It takes a village so let us help you find yours. Being a military spouse can be amazing but also lonely. Let us help you navigate it

by Kristin Eiser
Fetch-a-Drink screenshot
Complete

Fetch-a-Drink

Pick a pup photo based on your mood, and get a cocktail recommendation and recipe card!

by Alliyah EvansVisit
Chris-Tron® (IT Agent) screenshotWinner
Complete

Chris-Tron® (IT Agent)

AI security agent that turns CIS compliance into actionable tasks and filters cyber sec threat news to only what affects your tech stack.

by Joe MooreVisit
Fonda Chez-soi screenshot
Complete

Fonda Chez-soi

Turn your favorite restaurant dish into a stay-in family cooking night—just paste the URL and let AI recreate the magic at home.

by Jeremy Meltingtallow
Travel Buddy screenshot
Complete

Travel Buddy

Planning a trip should be exciting, not stressful. Budget, manage, and share your perfect getaway with one tool.

by Briana EstrelladoVisit
ProjectPulse screenshot
Complete

ProjectPulse

This is a time tracking reminder that will simplify how teams are entering their time. Cutting out the email notification noise.

by Christina Williams
Frame Fuel screenshot
Complete

Frame Fuel

Accelerate your storyboard frame documentation. Refine all your notes with this automation tool.

by Kelsea Rothaus

The playbook

How It Ran

The whole event fit inside about two and a half weeks without touching a client deadline. Below is the actual schedule Seven2 used, block by block. Steal it.

  1. ZERO

    Kickoff

    15 min

    Introduce Lovable, explain vibe coding, set expectations, and outline the structure.

    Remove intimidation and create clarity before ideas begin.

  2. 01

    Sprint to the IdeaLab

    30 min

    Your chance to brainstorm, define and submit your project idea at IdeaLab.seven2.com

    Commit to a direction and articulate why the idea matters to you.

  3. 02

    Shark Tank, Minus the Sharks

    45 min

    Each participant delivers a 1-minute pitch with light feedback from the team.

    Sharpen ideas and build collective energy.

  4. 03

    Documentation Is Everything

    30 min

    Develop specifics around your idea using AI, ZERO.Prmptr.ai, IdeaLab, or all three.

    Translate the idea into a low-prompt, buildable direction.

  5. 04

    Here We Go!

    Build Session 145 min

    It's time to start your project in Lovable!

    Jumpstart development of your idea.

  6. 05

    Build Session 2

    45 min

    Protected build time with optional office hours.

    Iterate and improve.

  7. 06

    Your Final Build Session

    45 min

    This is your last time-blocked build session.

    Polish demo flow and prepare for showcase.

  8. FINAL

    Showcase Showdown

    120 min

    Each participant presents a 3-minute demo followed by 2-minute Q&A.

    Celebrate learning, reflect on insights, and capture takeaways.

  9. +01

    Hacky Awards

    30 min

    Vote for your favorites across the award categories.

    Recognize standout work and shared moments.

  10. +02

    Reflections

    20 min

    Capture what surprised you and what you're taking forward.

    Lock in the learning so it actually sticks.

The Hacky Awards

Celebrating what matters

Winners announced at the Showcase Showdown.

In their words

What the team took away

What surprised you the most about the experience?
How much fun everybody else had
- Nick Murto
What one thing - a tool, a resource, a mindset shift - would help future Seven2 creatives jump in faster?
It sounds a little silly and simple, but shifting the mindset to Just say yes is all it might take for some people. It's all trial and error, so getting in there and giving it a shot is the best way to garner some excitement for this approach.
- Joe Haeger
What one thing - a tool, a resource, a mindset shift - would help future Seven2 creatives jump in faster?
Specifically, it's the realization that you don't have to choose between being a designer or a developer—you can be a product architect.
- Joe Moore
What do you wish you'd known before your very first prompt?
That the more specific and intentional I was (like tone for example), the better the output! It's less about asking once and more about collaborating with AI and refining as you go :)
- Alliyah Evans
What advice would you give to another Seven2 creative who's nervous to start?
Just jump in. It's not even close to as daunting as it seems like it's going to be.
- Chris Hunter
What surprised you the most about the experience?
Really surprised me to see how actually doable it is to go from idea to MVP.
- Adam Simons
Did this change how you think about AI, vibe coding, or what's possible for you creatively?
Yes! Per above, it was easier than I expected and super cool to think that it's possible! I have definitely found myself thinking in response to every problem I have recently, oh I could make a solution for that rather than someone should make an app for that.
- Sena Hughes Lauer
What advice would you give to another Seven2 creative who's nervous to start?
Just start! And refine.
- Callen Fulbright

The Seven2 Hacks-a-Thon

Reflections

This summary was generated by the platform from the team's own reflection answers.

The Seven2 Hacks-a-Thon turned a room full of self-described "non-developers" into shipping product builders. The throughline in nearly every reflection was the same surprise: going from a raw idea to a working prototype was far more doable than anyone expected. As one teammate put it, it was genuinely surprising "to see how actually doable it is to go from idea to MVP."

What Happened After

Here's the part no one planned. The event ended, and the building didn't. In the weeks after, team members shipped workflow boards, storyboarding tools, and resourcing fixes nobody asked for. Conversations shifted from “what can AI do?” to “what could we build?” A team that had been nervous about AI started reaching for it like any other tool of the trade.

That shift is the reason Hacksathon.com exists. The projects on this page are what one team made in two and a half weeks. What they made afterward is the point.

Run your own

Want to run a Hacks-a-Thon like this one?

Hacksathon.com gives non-technical teams everything they need to run their own Hacks-a-Thon - schedule, ideas, voting, awards, and an AI recap.