The Seven2 Hacks-a-Thon
How a creative agency with zero developers built 13 working prototypes in 2 weeks using AI.
The Challenge
Seven2 is a creative digital agency in Spokane, WA. Their team of ~22 people includes designers, strategists, content creators, and project managers — but very few programmers. The goal was to demystify AI-powered building and give every employee the experience of creating something real.
The Structure
The hackathon was structured into 8 time-blocked phases over 2-3 weeks: kickoff, ideation, pitching, documentation, three build sessions, and a final showcase. Every phase had a clear purpose and checklist. Daily status check-ins maintained momentum.
The Results
13
Working prototypes with live URLs
100%
Participation rate
32
Ideas submitted to IdeaLab
12/12
Said it was easier than expected
What Participants Said
“Hacks-a-thon definitely proved that anyone can make an app or website using current AI and vibe coding platforms.”
“Just jump in. It's not even close to as daunting as it seems like it's going to be.”
“My process shifted from 'function-first' to 'experience-first.'”